Fiona Bae is the CEO and founder of fionabae ltd., an international corporate communications firm. Since 2012, fionabae ltd. generated the largest portfolio of feature stories in major international media outlets (Wall Street Journal, Financial Times, The New York Times, Bloomberg, The Economist) than any other agencies in Korea. Before starting fionabae, Bae served as a general manager at Hyundai Card/Hyundai Capital and a director at Edelman.